Conditions Apply Johanna Shirt Dress - (Frilled Button Panel)

£119 £159

The lightest cotton we have found. Conditions Apply specialise in an organic technique that creates this fine, and quality feel.  (100% organic cotton dress).

Intricate threaded patterns of soft colours decorate the top area.  

Running downwards either side of the buttons, is a pretty blue and yellow, ribbon like feature, slightly gathered to create a soft subtle frill.

White under slip included.

Soft sky blue 'patchwork' spots.

Button cuffs.

Designed by established London based label Conditions Apply.  Pieces are made in a conscious and sustainable chain in India, where all the process is known.

Outer 100% cotton.

Slip 100% cotton.

Washing Guide:  Conditions Apply have labelled this dry clean.  The reason it is not labelled hand wash is because people then put pieces in a hand wash cycle of a machine.  We have not tested this, but believe this piece to be ok with careful real-hand washing.

Sizing Guide:   Annie is in the medium, could go into the small, but not with much room to spare, (she is size 34DD bra).  Annie is 5'4/5". 


Craftmanship always played a central part in the notion of luxury. Now more than ever, when so many garments are mass produced before being discarded at an equally fast pace, we believe that timeless pieces with inherent qualities are what we should all strive towards.

For this reason, and as part of its ethical and sustainable drive, Conditions Apply has chosen to curate a unique Unesco recognized craft as part of its upcoming collection.

“Jamdani” is one of the most significant achievements in cultural heritage of textiles, requiring skills mostly passed on over generations. Elevated to an art form, based on carefully hand spun cotton yarns, the fabrics are handwoven on special looms with intricate geometric motifs over a delicate muslin base. It’s very fine and high count yarns results in a uniquely soft hand feel and drape.  

Such crafts, are a key driver of rural employment generation which in turn allows remote village communities as well as families to remain together while avoiding social dislocation and the pitfalls of rapid urbanization.

Now has never been a better time to reconsider the frivolous and shallow short-term gratification of throwaway culture. Crafted, considered, handmade and ethically fashioned pieces encourage us to seek a more long term and soul-full satisfaction.

To add to this the organic cottons, which many of your designs are made from, are approved by the BCI or Better Cotton Initiative. They are a not-for-profit organisation who help cotton farmers and labourers to work more sustainably. They work across 23 countries.

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